After my first marathon, I never stopped: the struggle became my way to get to know myself, and running became my tool to fight my inner demons.

While doing an internship in California, a friend sent me a reel of Russ Cook running across Africa, raising one million pounds for charity. That video struck me deeply — seeing someone push their limits for a greater cause planted a seed in my mind.

I realized that I too wanted to embark on an adventure that could turn my personal story into something bigger, something that might empower others.

This is how ARCTIC to FLORENCE was born: 75 marathons in 50 days, covering over 3,200 km. Not just to prove that with courage and commitment you can break through your own limits, but to stand beside those in need.